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The end of advertising as we know it
This article by Hasnain Zaheer describes emerging trends in marketing and advertising, specifically dwelling into the three Cs of crisis in today's advertising - clutter, (lack of) confidence, and (high) cost. How are the smart people in advertising responding to this crisis? By moving to targeted advertising, adopting pull advertising paradigm, and engaging in marketing as conversations. Marketers must adapt to the changes to get ahead.
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What to do before building a Web strategy for a small business?
Clarify your goals and assess the situation before you start thinking about build a Web presence. This article on Web Business Age lists factors to consider before you build a small business online strategy
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Tips in choosing a domain name
Choosing a domain name is generally one of the first few important decisions that you need to ...
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Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation save this
Research based studies and examples of how brands have used online marketing. The authors have us... -
Essential Business Tactics for the Net - A book by Larry Chase and Eileen Shulock save this
A guide to business persons for doing business on the Web. -
Life after the 30 second spot – Joseph Jaffe save this
The old rules of marketing centred around the 30-second spot and other traditional advertising ne... -
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers - A book by Seth Godin save this
Seth Godin's advice to marketers on advertising via permission marketing as compared to interrupt... -
Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web - A book by Evan Schwartz save this
An insightful examination of the various forces that are driving "the new Web economy," it define... -
Building Brandwidth: Closing the Sale Online - A book by Sergio Zyman save this
Former Coca-Cola marketing chief Sergio Zyman and political and corporate strategist Miller prese... -
Planning your Internet marketing strategy save this
Dr. Ralph F Wilson of WilsonWeb shows you how to identify e-business opportunities, brand your We... -
Enterprise 2.0 - A book by Niall Cook save this
The book explains the impact that social software like blogs and wikis will have inside companies... -
The Cluetrain Manifesto free online e-book save this
Popular online business book ranked #9 on Amazon best-seller list and describes the new trends in... -
The Big Switch - Book promotional Web site save this
Popular Web site promoting Nicholas Carr's "The Big Switch" book, a Wall Street Journal bestselle...
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