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The end of advertising as we know it
This article by Hasnain Zaheer describes emerging trends in marketing and advertising, specifically dwelling into the three Cs of crisis in today's advertising - clutter, (lack of) confidence, and (high) cost. How are the smart people in advertising responding to this crisis? By moving to targeted advertising, adopting pull advertising paradigm, and engaging in marketing as conversations. Marketers must adapt to the changes to get ahead.
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What to do before building a Web strategy for a small business?
Clarify your goals and assess the situation before you start thinking about build a Web presence. This article on Web Business Age lists factors to consider before you build a small business online strategy
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Tips in choosing a domain name
Choosing a domain name is generally one of the first few important decisions that you need to ...
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Principles of retail design and their applications on Web sites save this
The principles underpinning supermarket and superstore success can easily be applied to the onlin... -
5Ts of marketing operations save this
The author describes the changing marketing landscape, emergence of marketing operations as a dis... -
Finding the customer save this
Hip new media options and loads of customer data are ushering in a new age of marketing. The arti... -
Fixing the ad industry save this
This article discusses the steps that can be taken by a declining ad industry dealing in traditio... -
Kellogg on Advertising and Media: A book by Philip Kotler save this
Philip Kotler, an authority on marketing, and author of renowned Marketing Management textbook te... -
Jack Trout on Strategy save this
From the best selling co-author of Positioning, this book explores some of the major themes of bu... -
Marketing Management - A textbook by Philip Kotler save this
The top selling textbook on marketing management and a must-read book in MBA marketing management... -
The Road Ahead - A book by Bill Gates save this
Microsoft CEO's musings on the future of the digital age. -
The Tipping Point: How Little Things Can Make a Big Difference - A book by Malcolm Gladwell save this
A very popular book, The Tipping Point explains the phenomena of word of mouth and spread of idea... -
Business @ the speed of thought - A book by Bill Gates save this
Bill Gates presents a futuristic account of how business is changing and delves in details of a d...
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