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The end of advertising as we know it
Type of Content:Trend / forecast
Special focus on: Global
Suited for: Beginner User
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This article by Hasnain Zaheer describes emerging trends in marketing and advertising, specifically dwelling into the three Cs of crisis in today's advertising - clutter, (lack of) confidence, and (high) cost. How are the smart people in advertising responding to this crisis? By moving to targeted advertising, adopting pull advertising paradigm, and engaging in marketing as conversations. Marketers must adapt to the changes to get ahead.
Visit this Web page at hasnainzaheer.com
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