Landing Page optimisation: The Definitive Guide to Testing and Tuning for Conversions - A book by  SiteTuners.com President Tim Ash

Type of Content:Book / e-book

Special focus on: Global

Suited for: Any User

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Comprehensive step-by-step guide to learn the skills necessary to dramatically improve your bottom line by identifying mission critical landing pages and their true economic value, gaining insight on customer decisions and making pages friction-free, uncovering problems with pages to decide what elements to test, understanding the power and limitations of common tuning approaches, developing an action plan and get buy-in from all key players and avoiding common real-world pitfalls that can sabotage testing. The book contains case studies, practical strategies and a detailed overview of Google Web site Optimizer.

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