Digital Marketing Strategies & Resources

With the increase in competition, marketing the business has advanced to higher levels. Gone are the times when there was a single channel used to present the products/services. In this digital age, the need for digital marketing has greatly increased.

As said in common terms, internet marketing and digital marketing both employ the same strategy that uses the digital internet to reach its potential customers. But, the major difference is that internet marketing only uses the internet while digital marketing makes the use of internet as well as other resources such as cell phones, RSS feeds, Podcasts, Blogs and other available digital resources. This ensures that the prospective lead is approached through multiple channels and the best communication proves a success resulting in a lead conversion.

Digital marketing basically embarks on two methods i.e. pull strategy and a push strategy. These 2 types of digital strategies are adopted to maximize the business profits.

Pull Strategy – In this type of strategy people opt in to get familiar with the products or services offered by the companies. They can arrive at the business sources through various platforms such as websites, videos, blogs and other related sources. This takes places when the customer is refereed by a website or when they come in search of related information for the products and services. Though this digital strategy requires intense marketing and there is no personalization of visitors, it does have low technology requirements with no customer opt-in requirements.

Push Strategy – This digital strategy is vice-versa of pull and operates in a different way. This results in approaching the customers with digital advertisements such as SMS, cell phone calls and other ways. The customers could be the subscribers of the products or services or they may not. In this, though there is higher conversion rate and personalization, there is a risk of getting blocked and would need high end delivery technology.

Both the ways have their pros and cons, but when administered in the right way with strategic planning, the 2 combined can be a powerful tool for reaping the maximum benefits.