Search Engine Marketing

In the current scenario, growing your business online needs strategic planning. Among the various forms of internet marketing, search engine marketing holds a prominent position. Search Engines are the presenters of your web visibility to the customers. A properly implemented search engine marketing strategy ensures your placement in the search results which can be by natural search engine optimization or paid search.

Natural Search Engine Optimization (Organic Search)

Search engines, of which Google is the most important, are a major source of traffic to your Web site. To tap this huge traffic potential, you should ensure that your site is search engine friendly. When a search engine user types a keyword, its ‘algorithm’ matches the keyword with its database and presents the results. Because very few searchers bother to view results beyond the first 1-2 pages of SERPS (Search engine results pages), it pays to be listed in the top few results. And it pays even better when you are in the top three ranks for the most popular keywords in your industry. If your Web site’s listings appear in the top ranks, you receive massive traffic for virtually no cost, except the cost of optimizing your Web site to appeal to the search engine.

Search Engine Optimization

On-page optimization is what you do on your own Web pages such as re-writing or optimizing meta-tags and Web site content. Off-page optimization refers to efforts to gain quality links from external Web sites that often improve your Web site’s Page Rank.

Paid Search (Pay-per-click)

Pay-per-click (PPC) advertising helps you to let your Web site appear as a sponsored result when a searcher types a keyword that is relevant to your site. Since sponsored results appear at prominent locations on the first page of search results, you may use them to get searchers to your site by paying for each click that leads to your site. That’s why the name pay-per-click! Examples of such search marketing services are Google Adwords to help you advertise on Google and its network of search engines including Sensis, and Yahoo! Search Marketing that helps you advertise on Yahoo!, NineMSN and other sites in its network.

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