Categories
Think about it
- Think-about-it Web-business-and-marketing-strategies Web business and marketing strategies
- Think-about-it Publishing-and-monetization Publishing and monetization
- Think-about-it B2B-marketing B2B marketing
- Think-about-it Integrated-marketing-and-systems Integrated marketing and systems
- Think-about-it Digital-marketing-strategy Digital marketing strategy
Build it
- Build-it Design-interface-and-usability Design interface and usability
- Build-it Creative-content-and-production Creative content and production
- Build-it Web-development Web development
Run it
- Run-it Web-team-and-operations Web team and operations
Market it
- Market-it Email-marketing Email marketing
- Market-it Search-advertising Search advertising
- Market-it Natural-search-engine-optimization Natural search engine optimization
- Market-it Social-media-optimization Social media optimization
- Market-it Advertising-networks-and-technologies Advertising networks and technologies
- Market-it Multichannel-marketing-and-full-service Multichannel marketing and full service
Measure it
- Measure-it ROI-and-conversion-marketing ROI and conversion marketing
Uncategorised
Email marketing Hide
Email Marketing Strategy
With various techniques involved in internet marketing, the importance of an email marketing strategy cannot be overlooked. For those who are well versed in email marketing are likely to get a better edge than their opponents. A good and well planned email marketing strategy can help you achieve higher sales and build an image. In the current scenario, email marketing is on the rise in the online world with response rates varying from 3-15%.
Targeted email marketing is capable of generating a much higher response rate as the people that are being approached are the ones that have already expressed their interest in receiving information about your kind of goods and services. Targeted email marketing is one of the most efficient forms of internet marketing as this makes a prospective lead aware of the offer in a direct manner. Since people already have some interest in that particular sector, the response rate is higher. If you do not have adequate knowledge on the subject, it is advisable to hire a professional that can help structure your targeted email marketing campaign to achieve better ROI.
We have listed down some resources to help you get a better insight on the email marketing strategies in the online world.
Recent Posts
Book review of Web Copy that Sells by Maria Veloso
A book review of Web Copy that Sells - By Maria Veloso
Read MoreSunday , February 14 , 2010 by Hasnain Zaheer
Web business beginner series - Part 5: Basics of marketing your business Web site
A beginner’s guide for small and local business owners and their advisors, this article by Hasnain Zaheer introduces its reader to the world of online marketing.
Read MoreTuesday , October 06 , 2009 by Hasnain Zaheer
Directory Listings
Documents for guidance on e-mail campaign performance metrics, data management, lead generation a...
A 65 pages guide full of tips, tricks and advice on common mistakes, design guidelines, HTML e-ma...
Market Motive provides two sets of services: 1. Weekly workshops, videos and anytime Q&A with six...
A one-stop comprehensive resource centre on e-mail marketing with advice for getting started and ...
Market research, articles and other resources for e-mail marketing professionals.
SilverPOP e-mail marketing best practices, articles and information, details of the founder's boo...
Breaking news, commentary, analysis, research, news round-ups, feature stories, rankings and more...
Enables creation of millions of relevant and engaging rich media advertisements by leveraging cus...
Engage digital connects with customers using e-mail as a key part of a multichannel messaging mix...
A description of an e-mail reputation audit and best practices to pass it. Follow the discussion ...
