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The confluence of creative, strategy and data in digital marketing Wednesday , June 09 , 2010 by Hasnain Zaheer
The confluence of creative, strategy and data in digital marketing
The most fascinating (and challenging) aspect of digital marketing is its holistic, multi-disciplinary nature. It requires its practitioners to have the clarity, logic and left brain orientation to carefully analyse campaign data and also use their imagination and out-of-the-box thinking to come up with creative solutions that position their client distinctly in their market. But that’s not all. They also need to bring their left and right brain thinking together when they are building strategies.No wonder, the best digital teams value both their (Web) developers as well as their producers. But that’s not all. Project managers, Web analysts, designers and strategists, all bring their respective portions of talent that together work in tandem.
Creative, strategy and data – the three vital ingredients of a digital marketing – must be balanced. Creative-Strategy-Data was the theme of ad:tech Sydney session in which three advertising professionals dissected their campaigns.
This 45 minutes session was probably too short for a topic like this but I am certainly looking forward to a more comprehensive treatment in a book or workshop. If you have experience of campaigns in which all three aspects of digital marketing worked well, please do mention in comments.
Posted in categories: Integrated marketing and systems Creative content and production
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