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Corporate Blogging Resource, Latest Updates, Best Practices, Traditional Marketing Sunday , December 06 , 2009 by Hasnain Zaheer

A review of corporate blogging Web sites and content
Blogging and social media marketing are two of the hottest areas of interest (and anxiety) to a large number of corporate marketers. On one hand, we are excited by the potential, the novelty and a certain hype factor, and on the other, there is a lack of experience that produces doubt, stories of initiatives that mis-fired and a general apprehension of risks associated with it by people who may not share the enthusiasm. In this article, we would like to direct a corporate marketer testing blogging waters to these seven resources: Five Web sites and two books. Business Blog Consulting: This is one of the most useful blogs and it is laser focused on business and corporate blogging. Packed with tips, hints, interviews, examples and case studies, the blog has an impressive list of contributors. A reader might start with reading a number of their previous posts to get up to speed on the subject and subscribe for new updates and tips. This is a must-read blog before you start your business blog. Blog Business Summit: Blog of a business blogging conference and seminar series run by Parnassus group, which is also a social media agency, it has also published a book – Publish & Prosper: Blogging for your business. It is a practical book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Copyblogger: One of the most successful blogs globally and a very well-known blog on blogging, content and copywriting. Brian Clark, the founder, asserts that copywriting is the key to successful online marketing. Copblogger shows you the art and science of compelling copy. This is an excellent source to learn all about writing for blogging. Resources that must be checked are Copywriting 101, writing headlines, SEO copywriting, landing pages and keyword research. Follow these resources as you pick your way through business blogging. Rohit Bhargava’s Influential Marketing Blog: Rohot Bhargava is a marketing strategist who has created this blog to share his ideas on social media marketing strategies. This blog can help in placing business blogging in the context of marketing strategy. While his blog has a more sweeping coverage of marketing, advertising and PR, there are several practical strategies for business blogging. Rohit Bhargava is also the author of a well-known book on how marketing is changing - Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiAdd your own resources, Web sites and portals and let us all know with your comments.
Posted in categories: Creative content and production Social media optimization
Tags: blogging business blogging corporate blogging blog themes blog design blog usability blog marketing
Anonymous Mar 15,2010
Nice post and this mail helped me alot in my college assignement. Say thank you you on your information.
Anonymous Feb 08,2010
Awesome information Great business info, definately following this site from now on.
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