Essential reading and resources for corporate marketing professionals and business owner-marketers in digital strategy, operations and marketing.

You’d find:

• Useful updates, analysis, tips, education and advice by expert practitioners, analysts and leaders in a blog format; and
• Carefully selected resources and links to products, services, technologies, consultants, books and articles in a directory of resources.

What is the philosophy behind it? Why the name Web Business Age?

Even as the soul of marketing remains unchanged, a number of developments over the past 10 years have changed the face of marketing. This has ensured that many of its methods, programmes, philosophies and channels have changed. An enthusiastic new marketer may be justified to claim that is an age when all business is now Web business. Mathematically, business = Web business!

In other words, Web Businesss Age.

Web Business Age seeks to help marketing professionals re-connect with this discipline.

How can we help you?

Web Business Age helps its reader to make a difference in two ways:

• The blog updates you with practical ideas, tips and tutorials to help create great online business strategies, build usable sites, run great Web teams, write compelling content, stretch your search engine marketing dollars, utilise social media, learn the new PR, and more. We help you become a knowledgeable, updated and effective Internet marketer and manager.
• The directory makes available information about a limited number of the best products, tools, technologies, consultants, service-providers, Web resources, training, books, white papers and articles that can help you in your online marketing practice. These resources are hand-picked by our editors, who themselves are experienced online marketing experts.

We emphasise tried and tested best practices and revenue driven business models but also keep our eyes open for new technologies and trends that can help you innovate.

Why do you need Web Business Age?

Doing business or marketing on the Web is profitable but you need to choose the right options, execute the right strategy, offer the right features, get the right vendors on time or else you miss your target audience and your ROI figures. We bring to our readers not just information and review of what is already there but also help open their minds to new possibilities.

What are our coordinates?

Published from Sydney, Australia for a worldwide audience, we tag listings and material that may have relevance to specific areas or countries (such as North America, Australia, India etc) or audience (such as beginner, advanced etc).

Who are the people?

Web Business Age is brought to you by a team of professionals that has the right mix of experience in online marketing practice, corporate marketing leadership and business journalism across three continents. It is produced by an international team across three continents, led by Hasnain Zaheer

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Click here to download a PDF document describing features and products of Web Business Age