Featured Blog Posts

National Broadband Network: A football in the electoral field

National Broadband Network: A football in the electoral field

This commentary on the National Broadband Network (NBN) debate between the two contending national parties in Australian federal elections was inspired by a realisation that a few of the most critical issues are not focused on.


ADMA Forum 2010

ADMA Forum 2010

This page contains links to reporting and content on ADMA Forum 2010


Stan Rapp: The iDirect Marketing Revolution at ADMA FORUM 2010

Stan Rapp: The iDirect Marketing Revolution at ADMA FORUM 2010

Hasnain Zaheer writes on verteran marketer Stan Rapp's session on The IDirect Marketing Revolution


Fundamentals of iDirect that lead to significant increase in marketing ROI

Fundamentals of iDirect that lead to significant increase in marketing ROI

Hasnain Zaheer attended keynote session by Tim Suther , Senior Vice President of Acxiom at ADMA Forum 2010 and presents his report.


Social business justification

Social business justification

Hasnain Zaheer attended a workshop on how to achieve ROI on social media programmes by Olivier Blanchard at ADMA Forum 2010 and presents his report.


How inbound campaign management changes your game

How inbound campaign management changes your game

Hasnain Zaheer attended a workshop on how to implement an interaction management programme by Aaron Tellier, Director of CRM Strategy at Merrill Lynch, USA at at ADMA Forum 2010 and presents his report.


Notes on ADMA Forum 2010 workshop on digital strategy

Notes on ADMA Forum 2010 workshop on digital strategy

These notes were taken byh Web Business Age editor Hasnain Zaheer at ADMA Forum 2010


2010 - Year of the mobile – REALLY?

2010 - Year of the mobile – REALLY?

Most media professionals have sat through a presentation at some stage in the last 3-5 years with someone evangelising about how this really IS the year of the mobile! Does this mean the Happy Clapping Church of Mobile Evangelists is really not worth joining? Rob Marston of Zeus Marketing attempts to find out.


Web business beginner series

Web business beginner series

For our readers who are new to Web business and online marketing, this series of articles help acquire a basic understanding of the game.


Recent Posts

Affili@SYD Conference

Affili@SYD Conference

Affili@SYD Conference on 8 June 2010 brought together a few great speakers and their useful presentations on social media, e-mail marketing, e-mail marketing, search, viral marketing, ROI strategies and affiliate marketing. Hasnain Zaheer attended and reported on the event.


Seven business development marketing tips for social media

Seven business development marketing tips for social media

Our guest contributor Patrick Zuluaga of PMZ Marketing has listed seven business development tips that can help you harness social media to generate real customers and revenues.


Mary Meeker says future is mobile

Mary Meeker says future is mobile

Mary Meeker, the celebrated Morgan Meeker analyst who specialises in Internet has released her 2010 report on the future of Internet


The confluence of creative, strategy and data in digital marketing

The confluence of creative, strategy and data in digital marketing

Creative, data and strategy was a theme in ad:tech conference. A report by Hasnain Zaheer.


BFSI: Unexpected leaders in digital marketing

BFSI: Unexpected leaders in digital marketing

A few sessions in the recent ad:tech 2010 were focused on the innovations, best practices and adoption by the BFSI sector, an unexpected development for many who believed this sector to be the last to join the digital bandwagon. A report on the session by Hasnain Zaheer, who attended ad:tech 2010 in Sydney.


Use your customer list for better sales results

Use your customer list for better sales results

Many businesses focus all their marketing efforts in generating new customer leads while at the same time neglecting the potential gold mine that exist with their current customers! Your promotional marketing plan should always include targeting your most desirable customers with relevant and timely offers.


Double your conversion rate with five easy steps!

Double your conversion rate with five easy steps!

Our guest writer Patrick Zuluaga recommends five easy to follow steps to double or even quadruple your conversion rates.


Notes from workshop on Essential Digital Project Management Skills

Notes from workshop on Essential Digital Project Management Skills

Hasnain Zaheer recently attended a one-day workshop on Essential Digital Project Management Skills and would like to share his learning from this workshop.


Notes on Future of Media 2010 conference in Sydney

Notes on Future of Media 2010 conference in Sydney

Hasnain Zaheer attended Future of Media 2010 conference in Sydney and listened to the latest thinking and trends in the media industry from media executives and experts from around the world.. Read his notes and links to more commentary and notes.


The 7 habits of highly effective e-mail marketers

The 7 habits of highly effective e-mail marketers

E-mail marketing is direct, interactive and low cost. And the feature laden outsourced SaaS e-mail services make it easy, measurable and accessible as well. But e-mail does extract its price...from only those who make a mistake in using it. You don’t have to pay that penalty. Learn the rules and best practices and use it effectively for your business. Hasnain Zaheer lists a number of tips.


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