Web Business, Internet, Search Engine, Integrated Marketing & B2B Marketing Strategies

Featured Blog Posts Advertise via sponsored listings

National Broadband Network: A football in the electoral field

This commentary on the National Broadband Network (NBN) debate between the two contending national parties in Australian federal elections was inspired by a realisation that a few of the most critical issues are not focused on.

ADMA Forum 2010

This page contains links to reporting and content on ADMA Forum 2010

Read MoreMonday , July 26 , 2010 by Hasnain Zaheer

Stan Rapp: The iDirect Marketing Revolution at ADMA FORUM 2010

Hasnain Zaheer writes on verteran marketer Stan Rapp's session on The IDirect Marketing Revolution

Read MoreThursday , July 29 , 2010 by Hasnain Zaheer

Fundamentals of iDirect that lead to significant increase in marketing ROI

Hasnain Zaheer attended keynote session by Tim Suther , Senior Vice President of Acxiom at ADMA Forum 2010 and presents his report.

Read MoreTuesday , August 17 , 2010 by Hasnain Zaheer

Social business justification

Hasnain Zaheer attended a workshop on how to achieve ROI on social media programmes by Olivier Blanchard at ADMA Forum 2010 and presents his report.

Read MoreTuesday , August 17 , 2010 by Hasnain Zaheer

How inbound campaign management changes your game

Hasnain Zaheer attended a workshop on how to implement an interaction management programme by Aaron Tellier, Director of CRM Strategy at Merrill Lynch, USA at at ADMA Forum 2010 and presents his report.

Read MoreTuesday , August 17 , 2010 by Hasnain Zaheer

Notes on ADMA Forum 2010 workshop on digital strategy

These notes were taken byh Web Business Age editor Hasnain Zaheer at ADMA Forum 2010

Read MoreMonday , July 26 , 2010 by Hasnain Zaheer

2010 - Year of the mobile – REALLY?

Most media professionals have sat through a presentation at some stage in the last 3-5 years with someone evangelising about how this really IS the year of the mobile! Does this mean the Happy Clapping Church of Mobile Evangelists is really not worth joining? Rob Marston of Zeus Marketing attempts to find out.

Read MoreMonday , July 12 , 2010 by Rob Marston

Web business beginner series

For our readers who are new to Web business and online marketing, this series of articles help acquire a basic understanding of the game.

Read MoreWednesday , November 18 , 2009 by Hasnain Zaheer

Affili@SYD Conference

Affili@SYD Conference on 8 June 2010 brought together a few great speakers and their useful presentations on social media, e-mail marketing, e-mail marketing, search, viral marketing, ROI strategies and affiliate marketing. Hasnain Zaheer attended and reported on the event.

Read More Tuesday , July 20 , 2010 by Hasnain Zaheer

Seven business development marketing tips for social media

Our guest contributor Patrick Zuluaga of PMZ Marketing has listed seven business development tips that can help you harness social media to generate real customers and revenues.

Read More Tuesday , July 13 , 2010 by Patrick Zuluaga

Mary Meeker says future is mobile

Mary Meeker, the celebrated Morgan Meeker analyst who specialises in Internet has released her 2010 report on the future of Internet

Read More Wednesday , June 09 , 2010 by Hasnain Zaheer

The confluence of creative, strategy and data in digital marketing

Creative, data and strategy was a theme in ad:tech conference. A report by Hasnain Zaheer.

Read More Wednesday , June 09 , 2010 by Hasnain Zaheer

BFSI: Unexpected leaders in digital marketing

A few sessions in the recent ad:tech 2010 were focused on the innovations, best practices and adoption by the BFSI sector, an unexpected development for many who believed this sector to be the last to join the digital bandwagon. A report on the session by Hasnain Zaheer, who attended ad:tech 2010 in Sydney.

Read More Monday , June 07 , 2010 by Hasnain Zaheer

Use your customer list for better sales results

Many businesses focus all their marketing efforts in generating new customer leads while at the same time neglecting the potential gold mine that exist with their current customers! Your promotional marketing plan should always include targeting your most desirable customers with relevant and timely offers.

Read More Wednesday , June 02 , 2010 by Patrick Zuluaga

Double your conversion rate with five easy steps!

Our guest writer Patrick Zuluaga recommends five easy to follow steps to double or even quadruple your conversion rates.

Read More Thursday , May 20 , 2010 by Patrick Zuluaga

Notes from workshop on Essential Digital Project Management Skills

Hasnain Zaheer recently attended a one-day workshop on Essential Digital Project Management Skills and would like to share his learning from this workshop.

Read More Thursday , April 08 , 2010 by Hasnain Zaheer

Notes on Future of Media 2010 conference in Sydney

Hasnain Zaheer attended Future of Media 2010 conference in Sydney and listened to the latest thinking and trends in the media industry from media executives and experts from around the world.. Read his notes and links to more commentary and notes.

Read More Thursday , April 08 , 2010 by Hasnain Zaheer

The 7 habits of highly effective e-mail marketers

E-mail marketing is direct, interactive and low cost. And the feature laden outsourced SaaS e-mail services make it easy, measurable and accessible as well. But e-mail does extract its price...from only those who make a mistake in using it. You don’t have to pay that penalty. Learn the rules and best practices and use it effectively for your business. Hasnain Zaheer lists a number of tips.

Read More Thursday , March 18 , 2010 by Hasnain Zaheer